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Since their start with educational wooden models in 1948, Tamiya has unswervingly striven to be "First in Quality Around the World". This refers not only to quality with respect to products, but also to their dedication to the hobby industry as a whole. From the planning, design, mold construction, molding, and packaging to the various forms of graphic design found on the packaging, assembly manuals, etc., Tamiya's in-house manufacturing process allows for attention to detail indispensable for the pursuit of hobby excellence. The phrase "Tamiya Standard" has come to be used among modeling enthusiasts the world over to describe the high level of quality unique to Tamiya.